CV
Updated 9.4.2024
Martti Puohiniemi
Year of birth: 1952
Education: Doctor of social sciences 1995, Social psychologist (University of Helsinki)
Occupation: Independent researcher
Present job: Independent researcher and consultant. At present I am writing two books both of which based on Finnish life and history.
Occupational career:
Finnish Institute of Occupational Health, Assisstant researcher 1978-79.
University of Helsinki: Assistant lecturer, 1979-80; Researcher, 1990-94;
University of Helsinki's Swedish School of Social Science, Part-time lecturer 1998-2023.
Marketing Radar Ltd, Research manager, 1980-88.
RISC Monitor-attitude study, Team member 1980-98.
Advertising agency Taucher, Young & Rubicam, Consumer Insight Director, 1988-90.
Advertising agency Holopainen & Puohiniemi, Managing director, 1990-91.
Aalto University, Part-time lecturer 2009-2013.
Limor Oy, Managing director, Researcher, Consultant 1991-13.
Independent researcher, 2014 -
Positions of trust:
Finnish Marketing Association, Research Department, Board member 1985-88, Chairman 1986-88.
Finnish Marketing Research Society, Board member 1988-91, Chairman1989-91.
Pathfinders Club, board member, 2002–05, Chairman 2005.
The most important publications:
Puohiniemi, M. (2023). Suomalaisen arvomaailman muutos, globalisaatio ja ajan henki. 3rd edition. (Title in English: Finnish Values in Change, Globalization and Zeitgeist). Helsinki: BoD.fi.
Puohiniemi, M. & Verkasalo, M. (2020). Zeitgeist effects, fragmentation of media use, and value consensus. Journal of Social and Political Psychology, Vol. 8(1), 300–332.
Puohiniemi, Martti & Helkama, Klaus (2018): Privacy Changed Its Meaning in Finland 1999-2015. In Klaus Helkama (Editor): Values Knowledge and Morality. Publications of the Faculty of Social Sciences 98. Helsinki University Printing House.
Puohiniemi, Martti (2011): Arvot, asenteet ja ympäristönsuojelu (Values, attitudes and protecting the environment). Teoksessa Harju-Autti, Neuvonen, Hakkarainen: Ympäristötietoisuus. Suomalaiset 2010-lukua tekemässä. Ympäristöministeriö. Rakennustieto. Helsinki.
Puohiniemi, Martti (2006): Täsmäelämän ja uusyhteisöllisyyden aika (The Era of Smart Life and New Collectivism). Limor Publishing House.
Puohiniemi, Martti (2003): Löytöretki yrityksen arvomaailmaan (Discovering Corporate Values). Limor Publishing House.
Puohiniemi, Martti (2002): Arvot, asenteet ja ajankuva (Values, attitudes and Zeitgeist). Limor Publishing House.
Puohiniemi, Martti (1996): Suomalaisten arvot yhteiskunnallisessa muutostilanteessa (Finnish values and changing societal situation). Teoksessa Kirsti Ahqvist ja Anja Ahola (toim): Elämän riskit ja valinnat. Hyvinvointia lama-Suomessa? Edita and Statistics Finland.
Puohiniemi, Martti (1995): Values, attitudes and consumer behaviour. An application of Schwartz’s value theory to the analysis of consumer behaviour and attitudes in two national samples. Research reports 3/1995. Department of Social Psychology. University of Helsinki. (Dissertation).
Puohiniemi, Martti: (1993): Suomalaisten arvot ja tulevaisuus (Finnish values and the future). Prime Minister's Office Publications 1993/5.
Puohiniemi, Martti ja Selosmaa, Jenni (2009): Murrosajan arvot (Values and a time of great changes). Limor Publishing House.
Rajalin, Sirpa, Pöysti Leena ja Puohiniemi, Martti (2008): Ovatko kuljettajan arvot ja minäkuva turvallisuustekijöitä (Are drivers’s values and self-perception safety factors?). Liikenneturvan tutkimuksia 122/2008.
Puohiniemi, Martti ja Nyman, Göte (2007): Mies. Arvot, roolit ja tunteet (The Man. Values, roles and emotions). Limor Publishing House.
Puohiniemi, Martti, Toiskallio, Kalle, Harri Peltola (1995): Liikenneturvallisuus ja tienpidon vaihtoehdot (Traffic security and different road maintenance and improvement strategies. Results). Tutkimus erilaisten intressiryhmien näkemyksistä. Tulosraportti. Tielaitoksen selvityksiä 38/1995.
Puohiniemi, Martti, Toiskallio, Kalle, Harri Peltola (1995): Liikenneturvallisuus ja tienpidon vaihtoehdot. (Traffic security and different road maintenance and improvement strategies. Methods). Tutkimus erilaisten intressiryhmien näkemyksistä. Menetelmäraportti. Tielaitoksen selvityksiä 38/1995.
Presentations in international scientific congresses:
Martti Puohiniemi: How everyday life changes values in the context of globalization? The Annual Social Psychology Conference 2022. Divisions. Visual and other approaches to current social psychology. 5-6 May 2022. University of Eastern Finland, Kuopio campus.
Martti Puohiniemi and Markku Verkasalo: The four seasons of globalization: How diffusion of new technology shapes human values in 1981-2015. 29th International Congress of Applied Psychology ICAP, Montreal 28th June 2018
Martti Puohiniemi, Markku Verkasalo and Klaus Helkama: How Zeitgeist and Media Fragmentation are Linked to Value Change and Value Consensus? 24nd International Congress of International Association of Cross-Cultural Psychology IACCP, Guelph, 2nd July 2018.
Martti Puohiniemi: The trendsetters of value change. How the combination of pro-environmental activity and technological innovativeness induces value change? 24nd International Congress of International Association of Cross-Cultural Psychology IACCP, Guelph, 4th July 2018.
Martti Puohiniemi and Markku Verkasalo: Value structure and improving the comparability of different inventories in the analysis of time series. 23nd International Congress of International Association of Cross-Cultural Psychology IACCP, Nagoya, Japan, 30th July - 3rd August 2016.
Martti Puohiniemi and Markku Verkasalo: Value Structure, Overall Change and Zeitgeist Effects in Finnish Values in 1981-2015. 23nd International Congress of International Association of Cross-Cultural Psychology IACCP, Nagoya, Japan, 30th July - 3rd August 2016.
Martti Puohiniemi: Value change, economic optimism and diffusion of new technology. World Psychological Forum WPF, Praha, Czech Rebublic 17th – 19th September 2015.
Martti Puohiniemi: Media consumption, new technology and value change. The 14th European Congress of Psychology ECP, Milan, Italy 7-10 July 2015.
Martti Puohiniemiand and Kim Zilliacus: Pro-environmental values, actions and postmodern thinking. The 14th European Congress of Psychology ECP, Milan, Italy 7-10 July 2015.
Martti Puohiniemi: Values, demographics and societal change. 22nd International Congress of International Association of Cross-Cultural Psychology IACCP, Reims, France. July 16th 2014.
Martti Puohiniemi: Diffusion of new technology and the vicissitudes of human values. 28th International Congress of Applied Psychology ICAP, Paris, France. July 12th 2014.
Martti Puohiniemi: Two approaches to value change – a 21 year follow-up study in Finland. A presentation in the 21st International Congress of International Association of Cross-Cultural Psychology IACCP. Stellenbosch, South Africa. 2012.
Martti Puohiniemi: Social change and human basic values– a 19 year follow-up study in Finland. A presentation in the 30th International Congress of Psychology ICP. Cape Town, South Africa. 2012.
Martti Puohiniemi: DCV - Discovering Corporate Values. A presentation in the Istanbul Regional Conference of International Association of Cross-Cultural Psychology IACCP. Istanbul, Turkey. 2011.
Martti Puohiniemi: Value change - a challenge to cross-cultural comparisons. A presentation in the 5th Latin American Regional Congress of International Association of Cross-Cultural Psychology IACCP. Mexico City, Mexico. 2007.
Martti Puohiniemi & Klaus Helkama: The Schwartz's values and Shweder's "Big Three" in morality. A presentation in the 18th Congress of International Association of Cross-Cultural Psychology IACCP. Spetses, Greece. 2006.
Translations:
Schwartz, Shalom H. (2011): Kulttuuriset arvo-orientaatiot: Kansallisten erojen luonne ja seuraukset (Cultural Value Orientations: Nature & Implications of National Differences). Limor Publishing House.
Memberships:
Finnish Social Psychological Association
